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Isuzu Motors SWOT Analysis

Published in Automobiles category by MBA Skool Team Last Updated: May 20, 2023Reading time:

Here is a detailed SWOT analysis of Isuzu Motors covering strengths, weaknesses, opportunities and threats.

Isuzu Motors Strengths

  1. Known for diesel engines & commercial vehicles
  2. Japanese company with a long heritage & legacy
  3. Founded 1916, 7000+ employees, & has produced over 21 million engines so far
  4. Engines made by Isuzu are used by General Motors & Renault-Nissan Alliance
  5. Strong Presence in Asia & Africa

Above are the strengths in the SWOT Analysis of Isuzu Motors. The strengths of Isuzu Motors looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Isuzu Motors Weaknesses

  1. Intense competition means limited market share
  2. It was unable to sustain its passenger car business
  3. Also unable to sustain SUV business which is diesel powered which could have been their strength

These were the weaknesses in the Isuzu Motors SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Isuzu Motors Opportunities

  1. It can revive the car segment with the help of its shareholders like Toyota & Mitsubishi who are among large shareholders
  2. It can leverage its alliance with GM & Nissan-Renault for its business benefits
  3. It can use its innovations in diesel technologies for smaller cars for markets like Africa
  4. Further penetrate the Bus segment

Above we covered the opportunities in Isuzu Motors SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Isuzu Motors Threats

  1. Increasing shift from traditional fuels to hybrid & electric powered cars
  2. Other Japanese players & Korean Players have established themselves much firmly, thus revival will be challenging
  3. Its brand is not that well known across geography

The threats in the SWOT Analysis of Isuzu Motors are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Isuzu Motors SWOT analysis.

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About Isuzu Motors

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Isuzu Motors Overview
Parent Company

Isuzu Motors


Commercial Vehicles



Tagline/ Slogan



Isuzu is one of the largest manufacturers of medium and heavy duty trucks

Isuzu Motors STP

Commercial Vehicle services and Mass Market

Target Market

Small industries and logistics companies


Japanese technology with high performance vehicles

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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