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Sahara Life Insurance SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: March 23, 2023Read time:

Here is a detailed SWOT analysis of Sahara Life Insurance covering strengths, weaknesses, opportunities and threats.

Sahara Life Insurance Strengths

  1. Network of 25000 advisors across India
  2. Brand Sahara is one of the most stable names in India
  3.  State of Art Actuarial IT Infrastructure

Above are the strengths in the SWOT Analysis of Sahara Life Insurance. The strengths of Sahara Life Insurance looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sahara Life Insurance Weaknesses

  1.  Lack of Innovative Plans as they are comparatively new in the insurance industry
  2. Lack of Infrastructure as compared to bigger insurance players
  3. Lack of advertising causing low brand visibility

These were the weaknesses in the Sahara Life Insurance SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sahara Life Insurance Opportunities

  1. High earning Urban Youth looking for investment options
  2. Educated people are looking for investment options in diverse portfolios

Above we covered the opportunities in Sahara Life Insurance SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sahara Life Insurance Threats

  1. Fluctuating economic scenarios
  2. Entry of new NBFCs in the sector increasing competition

The threats in the SWOT Analysis of Sahara Life Insurance are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sahara Life Insurance SWOT analysis.

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About Sahara Life Insurance

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sahara Life Insurance Overview
Parent Company

Sahara India Parivar




Banking & Financial Services

Tagline/ Slogan

‘Chiranjivi Bhav’; ‘Aatma vishwas ki nayi taaqat’


First Fully owned Indian Insurance Company

Sahara Life Insurance STP

Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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