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Tata AIG SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 05, 2023Read time:

Here is a detailed SWOT analysis of Tata AIG covering strengths, weaknesses, opportunities and threats.

Tata AIG Strengths

  1. Customised Insurance Solutions for customers
  2. State of Art I.T Infrastructure
  3.  Products with emphasis on social aspects
  4. Global Exposure with Expertise in Asian Markets in over 15 countries

Above are the strengths in the SWOT Analysis of Tata AIG. The strengths of Tata AIG looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tata AIG Weaknesses

  1.  Less penetration in rural areas
  2. Small Agent Strength as compared to competitors
  3. Cases of fraud agents have caused problems to the brand

These were the weaknesses in the Tata AIG SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tata AIG Opportunities

  1. Growing rural market
  2. Earning Urban Youth

Above we covered the opportunities in Tata AIG SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tata AIG Threats

  1. Global economic crisis
  2. Entry of new NBFCs in the sector

The threats in the SWOT Analysis of Tata AIG are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tata AIG SWOT analysis.

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About Tata AIG

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tata AIG Overview
Parent Company

Tata Sons & AIA group limited




Banking & Financial Services

Tagline/ Slogan

A new look at life; With you always


It’s a JV between two of the Biggest brands


Personal and Group Insurance

Target Market

Urban and Rural Investors


Complete Insurance and financial solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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