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  3. Absa Group SWOT Analysis

Absa Group SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: October 19, 2023Read time:

Here is a detailed SWOT analysis of Absa Group covering strengths, weaknesses, opportunities and threats.

Absa Group Strengths

  1. Have received many awards like being rated as no. 1 banking brand in SA and as the coolest banking brand in SA for consecutive years
  2. The bank recorded an increase in profit showing its strong financial position
  3. The appointment of Maria Ramos as the Group Chief Executive.She is South Africa’s most successful and highly regarded businesswomen
  4. The Group’s key focus within Corporate Social Investment (CSI) to improve lives of unprivileged South Africans.
  5. Offers banking services to all kinds of customers in South Africa

Above are the strengths in the SWOT Analysis of Absa Group. The strengths of Absa Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Absa Group Weaknesses

  1. It is regarded as the most expensive bank in South Africa by the people there
  2. With the increase in Barclays’ stake in Absa Group, the individuality of the bank is decreasing.
  3. Headline earning was decreased for personal loans and retail bank which was a concern

These were the weaknesses in the Absa Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Absa Group Opportunities

  1. The merger of Absa Bank with Barclays African Operations last year
  2. Their shared goal of becoming the “go-to” bank in Africa
  3. Expand to European and Asian markets

Above we covered the opportunities in Absa Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Absa Group Threats

  1. Increasing competitor activity can cause brand to lose market share
  2. The different working conditions and environment of Barclay Group and Absa Group needs to be taken care of
  3. Different regulations for international banks can cause operational inefficiency

The threats in the SWOT Analysis of Absa Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Absa Group SWOT analysis.

About Absa Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Absa Group Overview
Parent Company

Barclays Africa Group




Banking & Financial Services

Tagline/ Slogan

Today, tomorrow, together


A one-stop bank with dedicated services in South Africa especially

Absa Group STP

Retail, business, corporate and investment banking and wealth management products and services

Target Market

Range of services primarily in South Africa and Nambia


One Stop Bank in Africa

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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