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OCBC Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: March 14, 2023Read time:

Here is a detailed SWOT analysis of OCBC Bank covering strengths, weaknesses, opportunities and threats.

OCBC Bank Strengths

  1. Bank with highest credit rating in Singapore
  2. Largest bank in Singapore by market capitalization
  3. Bank offering full range of financial services right from banking to insurance
  4. Return on Equity (ROE) is high when compared to industry and sector averages
  5. Return on Assets (ROA) is high when compared to industry average
  6. Dividend yield is high when compared to industry and sector averages
  7. More than 530 branches with representative offices in 15 countries

Above are the strengths in the SWOT Analysis of OCBC Bank. The strengths of OCBC Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

OCBC Bank Weaknesses

  1. Smallest bank in Singapore by global presence
  2. High dependence on Singapore and Malaysia
  3. Increase in expenses

These were the weaknesses in the OCBC Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

OCBC Bank Opportunities

  1. High opportunity to expand into emerging economies like India and China through acquisitions
  2. Increase in private consumption and spending in Far East will help in the growth of retail banking and commercial banking
  3. FDI in Malaysia will help in bank’s growth

Above we covered the opportunities in OCBC Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

OCBC Bank Threats

  1. Ongoing uncertainty in the world
  2. Decrease in investments in Singapore and Malaysia will affect the bank
  3. Regulatory changes across the world will affect the bank

The threats in the SWOT Analysis of OCBC Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the OCBC Bank SWOT analysis.

Read Similar SWOT analysis

About OCBC Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

OCBC Bank Overview
Parent Company

Oversea-Chinese Banking Corporation Limited




Banking & Financial Services

Tagline/ Slogan

World’s Strongest Bank


Banking solutions – tailored for you


Institutional and individual clients

Target Market

Individuals, SME’s, large corporate and financial institutions in need of financial solutions


Bank offering financial solutions for day to day  business needs

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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