1. SWOT Analysis
  2. Banking & Financial Services
  3. Raiffeisen International Bank SWOT Analysis

Raiffeisen International Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: September 25, 2023Read time:

Here is a detailed SWOT analysis of Raiffeisen International Bank covering strengths, weaknesses, opportunities and threats.

Raiffeisen International Bank Strengths

  1. One of the largest Austrian banks
  2. Presence in 17 markets and has over 55,000 employees
  3. Return on Assets (ROA) is higher than industry and sector averages
  4. Return on Equity (ROE) is higher than industry and sector averages
  5. Strong presence  in Asian countries
  6. Has a customer base of 14.6 million customers

Above are the strengths in the SWOT Analysis of Raiffeisen International Bank. The strengths of Raiffeisen International Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Raiffeisen International Bank Weaknesses

  1. Bad debts and non – performing assets affecting the bank’s performance
  2. High dependency on corporate banking is a major weakness

These were the weaknesses in the Raiffeisen International Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Raiffeisen International Bank Opportunities

  1. High opportunity to grow in western part of Europe through acquisitions
  2. High opportunity to grow in emerging economies through global expansion
  3. Opportunity to grow in retail banking to compete with other Austrian banks
  4. Deal with Helvetia Holding AG may help in growth in insurance business

Above we covered the opportunities in Raiffeisen International Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Raiffeisen International Bank Threats

  1. Decrease in investments in Austria and CEE affecting the bank’s business
  2. Regulatory changes in Euro zone could affect the bank

The threats in the SWOT Analysis of Raiffeisen International Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Raiffeisen International Bank SWOT analysis.

Read Similar SWOT analysis

About Raiffeisen International Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Raiffeisen International Bank Overview
Parent Company

Raiffeisen Zentralbank Österreich AG




Banking & Financial Services

Tagline/ Slogan

We succeed together


Bank offering  financial services with trust and commitment to customers

Raiffeisen International Bank STP

Institutional and individual clients

Target Market

Corporate customers, financial institutions, private individuals, SME’s


An Austrian bank offering broad range of financial services in Austria, Central and Eastern Europe (CEE)

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Raiffeisen International Bank. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin