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  3. Bank of Ireland SWOT Analysis

Bank of Ireland SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: July 31, 2023Read time:

Here is a detailed SWOT analysis of Bank of Ireland covering strengths, weaknesses, opportunities and threats.

Bank of Ireland Strengths

  1. Bank specializes in retail and commercial banking
  2. One of the top 4 banks in Ireland
  3. Strength in domestic franchise sustained by strong distribution network
  4. Strong workforce of over 15,000 employees
  5. Has expanded in Great Britain by acquisition of other banks
  6. Good marketing and visibility through sports sponsorships

Above are the strengths in the SWOT Analysis of Bank of Ireland. The strengths of Bank of Ireland looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Bank of Ireland Weaknesses

  1. No global tie-ups and limited international presence, and mainly dependence of Ireland
  2. Limited wholesale funding access forcing reliance on support from monetary authorities

These were the weaknesses in the Bank of Ireland SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Bank of Ireland Opportunities

  1. Growth in retail banking and online banking will increase the customer base
  2. Opportunity to grow in UK market  and Baltic markets

Above we covered the opportunities in Bank of Ireland SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Bank of Ireland Threats

  1. High systemic risk in Irish banking industry
  2. Challenging economic conditions in Ireland
  3. Uncertainty in Euro zone and regulatory changes across the world

The threats in the SWOT Analysis of Bank of Ireland are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Bank of Ireland SWOT analysis.

About Bank of Ireland

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Bank of Ireland Overview
Parent Company

Bank of Ireland Group




Banking & Financial Services

Tagline/ Slogan

Understanding Banking


Bank offering  services driven by traditions and relationships

Bank of Ireland STP

Institutions  and individuals

Target Market

Private individuals, SME’s, large corporate customers


An Irish bank offering diversified financial services to customers with high level of commitment

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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