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Old Mutual SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: July 17, 2023Read time:

Here is a detailed SWOT analysis of Old Mutual covering strengths, weaknesses, opportunities and threats.

Old Mutual Strengths

  1. One of the largest diversified financial services groups in Southern Africa, with a broad spread of businesses spanning universal banking, life insurance and long-term savings, short-term insurance and asset management.
  2. Old Mutual clearly has a leadership position in both of the main insurance segments in South Africa
  3. Old Mutual has a good track record of acquiring and incorporating new businesses
  4. Old Mutual's companies have the advantages of broad ranges of products, multiple distribution channels and strong brands

Above are the strengths in the SWOT Analysis of Old Mutual. The strengths of Old Mutual looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Old Mutual Weaknesses

  1. Not fully escaped the constraints and challenges that are associated with its home market
  2. Face competition from rivals who have at least most of the same advantages
  3. Presence of multi-national insurance companies in emerging markets

These were the weaknesses in the Old Mutual SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Old Mutual Opportunities

  1. Further product innovation
  2. Further expansion into Sub-Saharan Africa
  3. Further development of new distribution channels and improved productivity of existing channels.

Above we covered the opportunities in Old Mutual SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Old Mutual Threats

  1. Potential, but unlikely, turmoil in global financial markets
  2. Fragility of the South African economy
  3. Unanticipated increases in costs as a result of regulatory changes

The threats in the SWOT Analysis of Old Mutual are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Old Mutual SWOT analysis.

About Old Mutual

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Old Mutual Overview
Parent Company

Old Mutual




Banking & Financial Services

Tagline/ Slogan



to be our customers' most trusted partner - passionate about helping them achieve their lifetime financial goals.

Old Mutual STP

Universal banking, life insurance and long-term savings, short-term insurance and asset management

Target Market

Personal plans and corporate plans


Operation with broad relevant long term savings protection and investment product range

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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