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ING Group SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: June 05, 2023Read time:

Here is a detailed SWOT analysis of ING Group covering strengths, weaknesses, opportunities and threats.

ING Group Strengths

  1. Strong brand name and good financial position
  2. Joint ventures across the world
  3. One of the leaders in asset management services
  4. Around the world it has about 100,000 employees
  5. Serves over 85 million clients in over 40 countries

Above are the strengths in the SWOT Analysis of ING Group. The strengths of ING Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

ING Group Weaknesses

  1. Intense competition in the insurance market
  2. Fluctuating profits
  3. Frozen fund controversy hurt the brand image

These were the weaknesses in the ING Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

ING Group Opportunities

  1. Expansion in other countries
  2. Diversifying portfolios for customers
  3. Growing opportunities in America
  4. Mergers and acquisitions and joit ventures

Above we covered the opportunities in ING Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about ING Group

ING Group Threats

  1. Changing govt regulations and financial crisis like recessions
  2. Volatile market
  3. Natural disasters

The threats in the SWOT Analysis of ING Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the ING Group SWOT analysis.

Read Similar SWOT analysis

About ING Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

ING Group Overview
Parent Company

Internationale Nederlanden Groep


Financial services


Banking & Financial Services

Tagline/ Slogan

Save your money


ING Group is a financial institution of Dutch origin offering banking, insurance and asset management services


Enterprise and Individuals who are seeking financial help and advice

Target Market

Large enteprises and rich individual investors


A place which gives safety to an investors money

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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