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Aflac SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: September 18, 2023Read time:

Here is a detailed SWOT analysis of Aflac covering strengths, weaknesses, opportunities and threats.

Aflac Strengths

  1. Focus on niche helping defend global market leadership in supplemental health insurance
  2. Long standing relationships with banks continue contributing to recurring sales
  3. Strong balance sheet providing financial strength
  4. Unique products with high customer loyalty

Above are the strengths in the SWOT Analysis of Aflac. The strengths of Aflac looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Aflac Weaknesses

  1. Increasing concentration in Japan increases business risk
  2. Losses on perpetual debentures likely to continue
  3. Brand equity not strong enough compared to competitors

These were the weaknesses in the Aflac SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Aflac Opportunities

  1. Launch of new products likely to generate higher returns
  2. Launch of new initiatives to enhance sales
  3. Increasing natural calamities in Japan likely to enhance life insurance market growth potential

Above we covered the opportunities in Aflac SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Aflac Threats

  1. Increasing competition in supplemental in health insurance sector
  2. Increasing incidence and severity of natural disasters in Japan could affect underwriting profits
  3. US insurance industry’s exposure to the ongoing Eurozone turmoil

The threats in the SWOT Analysis of Aflac are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Aflac SWOT analysis.

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About Aflac

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Aflac Overview
Parent Company



Health care


Banking & Financial Services

Tagline/ Slogan

We ve got you under our wing


The Aflac Duck is a unique marketing strategy for the firm

Aflac STP

Insurance plans

Target Market

Accident, cancer /specified diseases, dental, hospital intensive care, life, lump sum cancer, lump sum cancer critical illness , short term disability


design insurance policies that can be used to help with those out-of-pocket expenses not covered by existing major medical coverage of U.S. consumers

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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