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Ameriprise Financial SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: February 18, 2024Read time:

Here is a detailed SWOT analysis of Ameriprise Financial covering strengths, weaknesses, opportunities and threats.

Ameriprise Financial Strengths

  1. Nation-wide network of more than 11000+ affiliated financial advisors and more than 9500 branded advisors
  2. Amongst the largest 25 asset managers in the world
  3. Strong presence in the financial services industry for more than a century gives significant competitive advantages
  4. Demonstrated ability to grow and prosper by improved ranking and brand value post spun off by American Express
  5. High retention rate of the well trained sales force contributes positively to growth
  6. Diversified range of products and services reduces volatility

Above are the strengths in the SWOT Analysis of Ameriprise Financial. The strengths of Ameriprise Financial looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Ameriprise Financial Weaknesses

  1. Weaker cost structure as compared to competitors
  2. Higher increase in distribution expenses affecting profitability

These were the weaknesses in the Ameriprise Financial SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Ameriprise Financial Opportunities

  1. Global asset management industry likely to grow
  2. Improving economic prospects in US could increase demand for financial products
  3. Grail Advisors acquisition likely to benefit the company from ETFs(Exchange Traded Funds) market expansion
  4. Online market offers the ability to expand business

Above we covered the opportunities in Ameriprise Financial SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Ameriprise Financial Threats

  1. Increased competition to keep market share and margins under pressure
  2. Economic downturns and corporate malfeasance could add to defaulters
  3. Increased regulatory compliances affect margins and functioning

The threats in the SWOT Analysis of Ameriprise Financial are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Ameriprise Financial SWOT analysis.

About Ameriprise Financial

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Ameriprise Financial Overview
Parent Company

Ameriprise Financial


Investment Services


Banking & Financial Services

Tagline/ Slogan

More within reach


America’s leader in financial planning

Ameriprise Financial STP

Advice and wealth management, asset management

Target Market

Individual, business and institutions


Through their personal approach to financial planning and advise they can help bring the customers’ dreams and goals to life

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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