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  3. United Overseas Bank SWOT Analysis

United Overseas Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: May 14, 2023Read time:

Here is a detailed SWOT analysis of United Overseas Bank covering strengths, weaknesses, opportunities and threats.

United Overseas Bank Strengths

  1. A well-established regional presence, particularly in Asia
  2. Well diversified product portfolio trimming down business risk
  3. Strong capital position and a stable 10,000+ workforce
  4. Rated as Best Wealth Management Bank by The Asian Banker
  5. Has its presence at 500 locations in approx 20 countries

Above are the strengths in the SWOT Analysis of United Overseas Bank. The strengths of United Overseas Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Overseas Bank Weaknesses

  1. Low profitability of GMIM division
  2. Inefficiency in expense management affects profits

These were the weaknesses in the United Overseas Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Overseas Bank Opportunities

  1. Growth in retail savings and investments in Asia pacific region
  2. Investment in fast growing economies likely to increase market share and profitability

Above we covered the opportunities in United Overseas Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Overseas Bank Threats

  1. Weak outlook for Singapore's economy
  2. Low interest rate environment could continue to affect core earnings
  3. Competition for retail deposits likely to increase funding costs

The threats in the SWOT Analysis of United Overseas Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Overseas Bank SWOT analysis.

About United Overseas Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Overseas Bank Overview
Parent Company

United Overseas Bank Limited


Regional Banks


Banking & Financial Services

Tagline/ Slogan

United for Growth


A bank providing a range of financial services, including

personal financial services, private banking, commercial and corporate banking, investment banking, corporate finance, capital market activities, treasury services, futures broking, asset management,

venture capital management, insurance and stock broking services

United Overseas Bank STP

Group Retail (Individual & Small Enterprises), Group Wholesale (Medium & Large Enterprises), Global Markets and Investment Management (GMIM)

Target Market

Individuals, Small, medium & large enterprise looking for diverse financial solutions


A Premier Bank in the Asia-Pacific region, committed to providing Quality Products and Excellent Customer Service

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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