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  3. Indian Overseas Bank SWOT Analysis

Indian Overseas Bank SWOT Analysis

Published by MBA Skool Team in Banking & Financial Services category Last Updated: November 06, 2023Read time:

Here is a detailed SWOT analysis of Indian Overseas Bank covering strengths, weaknesses, opportunities and threats.

Indian Overseas Bank Strengths

  1. Overseas banking expertise
  2. Strong foreign exchange operations
  3. Dedicated IT department
  4. Banking schemes with social approach like agriculture seed bank
  5. Offers services like Loans, Credit Cards, Savings, Investment vehicles
  6. IOB is present in countries like Singapore, Malaysia, Sri Lanka

Above are the strengths in the SWOT Analysis of Indian Overseas Bank. The strengths of Indian Overseas Bank looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Indian Overseas Bank Weaknesses

  1. Less penetration in India
  2. Few no. of branches across the country as compared to other brands
  3. Low visibility in advertising and branding

These were the weaknesses in the Indian Overseas Bank SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Indian Overseas Bank Opportunities

  1. Mobile Banking, Internet banking
  2. Expansion into rural areas and retail banking
  3. Doing aggressive marketing in order to improve brand value

Above we covered the opportunities in Indian Overseas Bank SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Indian Overseas Bank

Indian Overseas Bank Threats

  1. Economic crisis and fluctuating markets
  2. Highly competitive environment
  3. Stringent Banking Norms laid by RBI

The threats in the SWOT Analysis of Indian Overseas Bank are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Indian Overseas Bank SWOT analysis.

Read Similar SWOT analysis

About Indian Overseas Bank

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Indian Overseas Bank Overview
Parent Company

Government of India




Banking & Financial Services

Tagline/ Slogan

Salah humari fayda aapka


Overseas banking and foreign exchange operations

Indian Overseas Bank STP

International  and national banking

Target Market

Small and medium businesses


Complete Banking  solutions

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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