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Swire Group SWOT Analysis

Published by MBA Skool Team in Conglomerates category Last Updated: April 29, 2023Read time:

Here is a detailed SWOT analysis of Swire Group covering strengths, weaknesses, opportunities and threats.

Swire Group Strengths

  1. Presence in Asia and North America employing over 120,000 people
  2. Diversified revenue stream- property, beverages segment, trading and industrial segment, aviation and marine services
  3. Strong industry recognition through awards in various categories – Brand image gives competitive advantage
  4. Robust growth in sales and profits – revenue growing at healthy rate with strong financial base
  5. Its subsidiaries are big brands like Swire Pacific, Swire Properties Cathay Pacific, Dragonair, Haeco, Steamships Trading Company

Above are the strengths in the SWOT Analysis of Swire Group. The strengths of Swire Group looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Swire Group Weaknesses

  1. Legal proceedings against Cathay Pacific
  2. Geographical concentration – most of revenue generated from Hong Kong and almost all revenue from Asian markets
  3. Decreasing yield in all classes, especially economy class of airlines

These were the weaknesses in the Swire Group SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Swire Group Opportunities

  1. Partnerships and joint ventures enhancing business
  2. Increasing spending on food in emerging markets is a big market
  3. New gas reserves in Asian and African seas and shale gas technology development

Above we covered the opportunities in Swire Group SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Swire Group Threats

  1. National and international regulations
  2. Increasing competition
  3. Soaring fuel prices could strain margins
  4. Price war in aviation industry

The threats in the SWOT Analysis of Swire Group are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Swire Group SWOT analysis.

About Swire Group

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Swire Group Overview
Parent Company

Swire Group


Property, products and services



Tagline/ Slogan

Value in diversity


Exceling as corporate citizen with sustainable growth strategy

Swire Group STP

Property development and investment, beverages, trading and industrial services, marine services, and aviation

Target Market

Buyers of residential, organizations, business and travel group, consumers of soft drinks, consumers of motor vehicles, footwear, builders, property developers, oil and gas wells, shipping industries, Air travelers, Airline industries


Strong recognized and trusted brand in greater China region

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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