Acciona SWOT Analysis

Published in Conglomerates category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of Acciona covering strengths, weaknesses, opportunities and threats.

Acciona Strengths

  1. Leader in the development and management of infrastructure, renewable energy, water and services, having a strong order book in Spain and other European countries
  2. Focus on renewable energy – Acciona opens new wind farms at regular intervals to increase its total production capacity at a fast rate
  3. The company focuses on environmental safety as well alongwith production efficiency
  4. Over 30,000+ people are employed with the companys workforce
  5. The conglomerate is involved in Infrastructure, Real estate, Logistics and transportation, Urban and environmental services and Energy

Above are the strengths in the SWOT Analysis of Acciona. The strengths of Acciona looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Acciona Weaknesses

  1. Though it is present across 30 countries, it generates most of its revenues from Spain. There is a risk of losing the market in case of a slowdown in Spain, though the company has a good order backlog
  2. The company has limited market share compared to global leaders

These were the weaknesses in the Acciona SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Acciona Opportunities

  1. Growing emphasis of achieving energy efficiency in Europe - Energy efficiency is one of the key objectives that the European Unions’ (EU) Europe 2020 Strategy plans to achieve.
  2. Focus on emerging economies - Countries in the Asia Pacific region such as China and India are experiencing rapid urban development
  3. combined with exponential growth in infrastructure needs and are looking for energy-efficient solutions

Above we covered the opportunities in Acciona SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Acciona Threats

  1. Growing debt burden of European nations - construction output in euro area declined which is a concern
  2. Rising cost of construction material - Prices of other types of steel such as hot rolled plate and cold rolled coil have increased
  3. Government regulations - The group is subject to extensive and complex laws and regulations that affect the land development
  4. and construction process, including laws and regulations related to zoning, permitted land uses, levels of density, building design, warranties, storm water, and use of open spaces

The threats in the SWOT Analysis of Acciona are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Acciona SWOT analysis.

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About Acciona

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Acciona Overview
Parent Company

Acciona

Category

Energy, Construction Services

Sector

Conglomerates

Tagline/ Slogan

Leaders in renewable energies

USP

Listed on the selective Ibex-35 stock exchange index, Acciona is a benchmark for the market

Acciona STP
Segmentation

Based on business type

Based on geography

Target Market

Infrastructure, energy, real estate, logistics and transport, urban and environmental services and water

Spain, other European countries, America and Australia

Positioning

Positioned as an environmentally conscious company – official website says that the company avoided 11+ Mn metric tons of Carbon-di-oxide emissions in one year

This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Acciona. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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