GDF Suez SWOT Analysis

Published in Energy & Power category by MBA Skool Team, Last Updated: April 12, 2020

Here is a detailed SWOT analysis of GDF Suez covering strengths, weaknesses, opportunities and threats.

GDF Suez Strengths

  1. A very large and diverse portfolio generating power from various sources – Gas, Hydel, Coal, Nuclear, Solar, Wind and Biomass
  2. Present in 70 countries spanning across 5 continents, having over 230,000 employees worldwide
  3. Very large power generation capacity approx 120GW and very sound financial capacity
  4. Ranked #1 worldwide in Utilities sector by Forbes and Brand Finance

Above are the strengths in the SWOT Analysis of GDF Suez. The strengths of GDF Suez looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

GDF Suez Weaknesses

  1. Focussed mainly in Europe -more than 80% revenues come from Europe
  2. One of the parent companies – Suez was charged with investigations of alleged market manipulations

These were the weaknesses in the GDF Suez SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

GDF Suez Opportunities

  1. For a company of its size, it has ample scope in India, Africa, the Middle east etc
  2. Opportunity in nuclear power – planning to build a 3.6 GW plant in the U.K.

Above we covered the opportunities in GDF Suez SWOT Analysis. The opportunities for any brand can include prospects of future growth.

GDF Suez Threats

  1. Increase in prices of Gas
  2. Varying government policies in other countries (outside Europe)
  3. Expanding operations of competitors globally

The threats in the SWOT Analysis of GDF Suez are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the GDF Suez SWOT analysis.

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About GDF Suez

The table below gives the brand overview along with its target market, segmentation, positioning & USP

GDF Suez Overview
Parent Company

GDF Suez S.A.

Category

Electric Utilities

Sector

Energy & Power

Tagline/ Slogan

By People For People

USP

Largest Independent Power producer in the world

GDF Suez STP
Segmentation

Industries, Retail customers,Ports, Cities etc

Target Market

All types of customers across Europe, Asia, North and South America and Africa – Largest player in Belgium, The Netherlands, 2nd largest in France

Positioning

A diversified Energy Giant based in Europe focussed on reducing emissions


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to GDF Suez. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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