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Fortis Inc SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: March 18, 2024Read time:

Here is a detailed SWOT analysis of Fortis Inc covering strengths, weaknesses, opportunities and threats.

Fortis Inc Strengths

  1. Operates in the primarily in Canada and in the Carribeanhaving over 6000 employees
  2. Serves majority of Newfoundland and Labrador, Prince Edward Islands
  3. Serves more than 2 million electricity and natural gas customers
  4. Features in TSX 60 – top 60 Canadian companies
  5. Strong financial position and reputation

Above are the strengths in the SWOT Analysis of Fortis Inc. The strengths of Fortis Inc looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Fortis Inc Weaknesses

  1. Does not have much of power generation in its business portfolio
  2. Faced criticism by environmentalists for its projects in Belize in the Carribean

These were the weaknesses in the Fortis Inc SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Fortis Inc Opportunities

  1. Opportunities in Mexico, Carribean, U.S.
  2. Can expand its generation portfolio
  3. High demand for power in Canada, The U.S., Carribean etc

Above we covered the opportunities in Fortis Inc SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Fortis Inc Threats

  1. Fall in Electricity prices would lead to lower profits
  2. Regulations in the distribution market
  3. Consolidation of power industry in North and Central America

The threats in the SWOT Analysis of Fortis Inc are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Fortis Inc SWOT analysis.

About Fortis Inc

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Fortis Inc Overview
Parent Company

Fortis Inc


Electric Utilities


Energy & Power

Tagline/ Slogan



Largest Investor owned distribution utility of Canada

Fortis Inc STP

Electrical solutions for Industries, Big cities, Ports etc

Target Market

Industries, corporates and businesses


An Internationally diversified electric utility based in Canada

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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