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Tenaga Nasional SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: September 20, 2023Read time:

Here is a detailed SWOT analysis of Tenaga Nasional covering strengths, weaknesses, opportunities and threats.

Tenaga Nasional Strengths

  1. Largest power producer in Malaysia
  2. Vertically integrated operations
  3. power plants are advanced in equipment, stable and efficient
  4. company also provides production technology consultancy, water electric construction support, and repair and maintenance services
  5. Sound credit worthiness both domestically and internationally and rich capital market operation experience
  6. Nearly 30,000 people are a part of the workforce

Above are the strengths in the SWOT Analysis of Tenaga Nasional. The strengths of Tenaga Nasional looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Tenaga Nasional Weaknesses

  1. Produce large amounts of greenhouse gas emissions as part of its day-to-day operations
  2. Energy portfolio not well diversified

These were the weaknesses in the Tenaga Nasional SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Tenaga Nasional Opportunities

  1. Wind power generation
  2. New sources of power generations
  3. Plans to reduce CO2 emission

Above we covered the opportunities in Tenaga Nasional SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Tenaga Nasional Threats

  1. Rising cost of production, volatile cost of input material
  2. Decreasing demand, economic slowdown
  3. Changing dynamics of energy  sources
  4. Increasing competition, consolidation
  5. Environmental regulation

The threats in the SWOT Analysis of Tenaga Nasional are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Tenaga Nasional SWOT analysis.

About Tenaga Nasional

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Tenaga Nasional Overview
Parent Company

Tenaga Nasional


Electric Utilities


Energy & Power

Tagline/ Slogan

Powering the nation


Provide support, and repair and maintenance services

Tenaga Nasional STP

Agencies looking to buy electricity

Target Market

Retail and wholesale customers


One stop energy solution

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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