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Woodside Petroleum SWOT Analysis

Published by MBA Skool Team in Energy & Power category Last Updated: April 12, 2024Read time:

Here is a detailed SWOT analysis of Woodside Petroleum covering strengths, weaknesses, opportunities and threats.

Woodside Petroleum Strengths

  1. Leading market position in Australia helps Woodside secure a distinct and sustainable competitive position
  2. High quality oil and gas assets in some of the world's richest oil and gas basins including the Carnarvon Basin
  3. Australia’s largest producer of liquefied natural gas (LNG)
  4. Focus on developing innovation and technology capabilities
  5. Most active exploration company in Australia’s deep.water provinces,
  6. Extensive experience and expertise in design engineering, with subsea construction vessels and pipe lay barges adds to competitive advantage and production reliability.

Above are the strengths in the SWOT Analysis of Woodside Petroleum. The strengths of Woodside Petroleum looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Woodside Petroleum Weaknesses

  1. Legal problem regarding land acquisition for the Browse natural.gas processing hub could have a material adverse effect on the financial performance of Woodside
  2. Organised protest against Woodside's involvement with a proposal to construct the James Price Point gas industrial complex in Western Australia’s Kimberley region
  3. Failure of an oil mist detector at Woodside Petroleum's Vincent oilfield in Western Australia

These were the weaknesses in the Woodside Petroleum SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Woodside Petroleum Opportunities

  1. Development of projects to expand LNG capabilities  will significantly expand the company's LNG capabilities and will help consolidate Woodside's position as a global LNG leader
  2. Development in the North West Shelf will help the company to maintain an onshore and offshore supply of gas
  3. Agreement with Daewoo International Corporation will help Woodside to secure international growth opportunities in frontier and emerging basins

Above we covered the opportunities in Woodside Petroleum SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Woodside Petroleum Threats

  1. Increasing production from shale plays
  2. Australia experiences a range of natural disasters including bushfires, floods, severe storms, earthquakes, cyclones, and landslides
  3. Operating risks associated with exploration and production activities

The threats in the SWOT Analysis of Woodside Petroleum are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Woodside Petroleum SWOT analysis.

About Woodside Petroleum

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Woodside Petroleum Overview
Parent Company

Woodside Petroleum Limited


Oil and Gas


Energy & Power

Tagline/ Slogan



The largest operator of oil and gas production in Australia and also Australia’s largest independent dedicated oil and gas company

Woodside Petroleum STP

Corporates, countries  looking to fulfill energy needs and individuals  in Australia

Target Market

Enterprises  looking  to produce energy, people who depend on  petrol, diesel  for vehicles and  gas for domestic uses in more than 20 countries


Independent Australian oil and gas company engaged in the exploration, development, production, and marketing of oil and natural gas

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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