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Old Spice SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: April 11, 2023Read time:

Here is a detailed SWOT analysis of Old Spice covering strengths, weaknesses, opportunities and threats.

Old Spice Strengths

  1. Successful brand in the global market
  2. Excellent product quality
  3. Strong distribution channel 
  4. Affordable price and strong financial back up due to P&G as the parent company
  5. Strong advertising and brand presence
  6. Product portfolio includes Antiperspirant, Bar Soap, Body Spray, Body Wash, Deodorant

Above are the strengths in the SWOT Analysis of Old Spice. The strengths of Old Spice looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Old Spice Weaknesses

  1. Intense competition means limited brand loyalty
  2. Availability of cheap substitutes and fake products affects brand image

These were the weaknesses in the Old Spice SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Old Spice Opportunities

  1. Expansion in emerging markets 
  2. Young consumers are willing to experiment
  3. Expand product line for female customers also

Above we covered the opportunities in Old Spice SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Old Spice

Old Spice Threats

  1. Fierce competition in male deodorant market
  2. Economic recession has decreased consumer purchasing power 
  3. Bad publicity due to complaints of skin irritation

The threats in the SWOT Analysis of Old Spice are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Old Spice SWOT analysis.

Read Similar SWOT analysis

About Old Spice

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Old Spice Overview
Parent Company

Proctor and Gamble


Personal Care brand - Beauty and Grooming



Tagline/ Slogan

Smell like a man


Old Spice makes a man more manly and desirable among women

Old Spice STP

Men aged between 16 to 40 who shop for personal grooming

Target Market

Men who have active lifestyle and  are outgoing and confident


It is a product for people who are man or like to be man

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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