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  3. Odomos SWOT Analysis

Odomos SWOT Analysis

Published by MBA Skool Team in FMCG category Last Updated: August 09, 2023Read time:

Here is a detailed SWOT analysis of Odomos covering strengths, weaknesses, opportunities and threats.

Odomos Strengths

  1. Has attributes both of a skin lotion and a mosquito repellant cream
  2. Fragrance which makes it appealing compared to other mosquito repellants
  3. Handy tube and can be applied while travelling or anywhere to provide protection from mosquitoes in schools, parks and fields
  4. Cost effective product in terms of its price and weight
  5. Works for a long duration thus no need to change the coil again and again or replace the mat
  6. One of the most popular brands especially in the semi urban areas

Above are the strengths in the SWOT Analysis of Odomos. The strengths of Odomos looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Odomos Weaknesses

  1. Smallest sub category in household insecticide category
  2. Fear of being not suitable particularly to children, can’t be applied in large quantities

These were the weaknesses in the Odomos SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Odomos Opportunities

  1. Promote product’s advantage for people with lung problems as against coils and sprays which release smoke in closed rooms
  2. More R&D investment in improving the product
  3. Make product for different skin types or with different fragrances
  4. Untapped rural market

Above we covered the opportunities in Odomos SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Odomos Threats

  1. Price wars with competitors
  2. Aggresive competitors
  3. Early market capture by coils and sprays which can reach in all directions and effective against large quantities of mosquitoes

The threats in the SWOT Analysis of Odomos are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Odomos SWOT analysis.

About Odomos

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Odomos Overview
Parent Company



Home Care brands



Tagline/ Slogan

100% protection from disease causing mosquitoes; Safe effective anywhere


Market leader in its category of personal care creams in household insecticides

Odomos STP

Households and middle class category of the society

Target Market

Families going out in open areas , Mothers and children going to parks, schools


Peaceful sleep overnight and only protection outside the four walls of the house with a fragrant cream

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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