Qdoba Mexican Grill SWOT Analysis

Published in Food & Beverages category by MBA Skool Team, Last Updated: April 29, 2020

Here is a detailed SWOT analysis of Qdoba Mexican Grill covering strengths, weaknesses, opportunities and threats.

Qdoba Mexican Grill Strengths

  1. Widespread presence - Qdoba now operates over 600 fast casual restaurant locations throughout the United States.
  2. To distinguish itself from some of its competitors, Qdoba serves breakfast and some locations are open 24 hours on weekends.
  3. FLAVORS are highlighted by a varied menu and quality ingredients -  open kitchens showcase Handcrafted preparation
  4. Diverse offerings for guests of all age groups-  To draw more families, Qdoba introduced a kids' menu
  5. Qdoba is still the biggest franchise player in its category
  6. Offers multiple format services – online ordering and catering services
  7. Some locations are open 24 hours on weekends

Above are the strengths in the SWOT Analysis of Qdoba Mexican Grill. The strengths of Qdoba Mexican Grill looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Qdoba Mexican Grill Weaknesses

  1. Franchise format – makes it difficult to offer locally customized menu options and services
  2. The brand is restricted to US with limited international exposure

These were the weaknesses in the Qdoba Mexican Grill SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Qdoba Mexican Grill Opportunities

  1. Introduce a low cal / Healthy range for health conscious customers
  2. Launch promotional activities to increase customer engagement and encourage return visits
  3. Expansion into newer regions and territories
  4. More marketing and branding activities to boost brand image

Above we covered the opportunities in Qdoba Mexican Grill SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Qdoba Mexican Grill Threats

  1. Increasing focus of customers towards healthy food
  2. Macroeconomic fators – prices of food materials and labour costs rising and economic recession leading to lower customer spends on eating out
  3. Intense competition and higher costs of operations

The threats in the SWOT Analysis of Qdoba Mexican Grill are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Read Similar SWOT analysis

Hence this concludes the Qdoba Mexican Grill SWOT analysis.

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About Qdoba Mexican Grill

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Qdoba Mexican Grill Overview
Parent Company

Jack in the Box

Category

Restaurants

Sector

Food & Beverages

Tagline/ Slogan

We Live Food

USP

Mexican-style cuisine - All of the items are made in plain view of the customer

Qdoba Mexican Grill STP
Segmentation

Food and Beverages restaurants

Target Market

People who prefer customised fast food

Positioning

fast casual" category, offering both quick service and a higher quality of food than typical fast-food restaurants.


This article has been researched & authored by the Content & Research Team. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Qdoba Mexican Grill. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

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