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Sbarro SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: October 23, 2023Read time:

Here is a detailed SWOT analysis of Sbarro covering strengths, weaknesses, opportunities and threats.

Sbarro Strengths

  1. Strong presence across the world with Over 1,000 locations 44 countries
  2. popular for its fresh food and genuine Italian fare.
  3. Multiple location types - Sbarro restaurants are located in department stores, shopping malls, airports, service areas, cinemas and college campuses
  4. Sbarro’s was ranked by Pizza Today as the America’s one of the top five largest pizza chain.

Above are the strengths in the SWOT Analysis of Sbarro. The strengths of Sbarro looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Sbarro Weaknesses

  1. Inconsistent experience due to wide presence across states & franchise partners, and low international presence
  2. Unsustainable financial structure requiring restructuring – selective default or bankruptcy filing

These were the weaknesses in the Sbarro SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Sbarro Opportunities

  1. Greater focus on promotional activities –create a perception of greater value for money
  2. Expand aggressively in developing countries to help balance the high food & labor cost issues in developed markets
  3. Tie-ups and sponsorships of events can boost the brand recognition significantly

Above we covered the opportunities in Sbarro SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Sbarro Threats

  1. Competition from standalone restaurants  with an edge through customized menu
  2. Macroeconomic Factors – economic recession ,price rise of food & labor
  3. High costs of operations across the country can reduce margins

The threats in the SWOT Analysis of Sbarro are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Sbarro SWOT analysis.

About Sbarro

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Sbarro Overview
Parent Company





Food & Beverages

Tagline/ Slogan

We Don't Cut Corners


pizza restaurants that specializes in New York style pizza

Sbarro STP

Food and beverages for Working Adults , Students , kids

Target Market

Pizza lovers – generally a broad category – mainly working adults and the college students


Italian-American cuisine, pizza, pasta, salads

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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