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Zoës Kitchen SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: April 10, 2023Read time:

Here is a detailed SWOT analysis of Zoës Kitchen covering strengths, weaknesses, opportunities and threats.

Zoës Kitchen Strengths

  1. Presence in 130+ locations throughout USA
  2. High economies of scale due to limited menu offering
  3. Presence of ‘Gift Cards’ feature to maintain loyal customers
  4. Variety within the limited products offered is high
  5. Availability of vegetarian and vegan options
  6. Availability of ‘online ordering’ facility

Above are the strengths in the SWOT Analysis of Zoës Kitchen. The strengths of Zoës Kitchen looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Zoës Kitchen Weaknesses

  1. Menu offerings are limited
  2. Greek-style menu limiting the target segment

These were the weaknesses in the Zoës Kitchen SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Zoës Kitchen Opportunities

  1. Can focus more on extending the products
  2. Separate menus for kids can be created to attract more families
  3. Create a separate dinner menu to attract more people for dinner

Above we covered the opportunities in Zoës Kitchen SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Zoës Kitchen Threats

  1. People looking to move towards health food
  2. People looking for multi-cuisine restaurants
  3. Increase in price of raw materials

The threats in the SWOT Analysis of Zoës Kitchen are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Zoës Kitchen SWOT analysis.

About Zoës Kitchen

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Zoës Kitchen

Parent Company

Zoes Kitchen Inc.




Food & Beverages

Tagline/ Slogan



Provides Greek-style fast food

Zoës Kitchen STP

People who prefer to have fast food with a Greek-style cuisine

Target Market

Middle class and upper class people


Fast casual restaurant known for its greek-style food


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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