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Wrigley's SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: August 21, 2023Read time:

Here is a detailed SWOT analysis of Wrigley's covering strengths, weaknesses, opportunities and threats.

Wrigley's Strengths

  1. Pioneer in chewing gum sector
  2. Attractive packaging
  3. Wrigley products have a good quality perception
  4. Good distribution and availability of the product
  5. Strong brand name of the parent company adds value
  6. Presence across 180 countries make it a popular brand
  7. Over 15,000 people are employed in the company
  8. Strong parent company means good availability and presence

Above are the strengths in the SWOT Analysis of Wrigley's. The strengths of Wrigley's looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Wrigley's Weaknesses

  1. Intense competition means limited market share growth
  2. Switching cost is low which means low brand loyalty

These were the weaknesses in the Wrigley's SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Wrigley's Opportunities

  1. Try more of non-traditional marketing procedures like center fresh
  2. Chewing gum with ayurvedic content and formulation, eg: with herbs that improve the health of oral cavity.
  3. More advertising and marketing campaigns can boost the business

Above we covered the opportunities in Wrigley's SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Wrigley's

Wrigley's Threats

  1. Too many smaller and local players coming up with their products
  2. Complementary offers don’t really work as much as they did earlier

The threats in the SWOT Analysis of Wrigley's are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Wrigley's SWOT analysis.

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About Wrigley's

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Wrigley's Overview
Parent Company

Mars Incorporated




Food & Beverages

Tagline/ Slogan

The perfect gum


Global presence and top of the mind name

Wrigley's STP

Confectionery items specially chewing gums

Target Market

Young adults, ages 18 to 24, who want to invest in their dental hygiene and enjoy the simple pleasure of chewing gum


Tasty and hygienic chewing gum

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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