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Potbelly Sandwich Works SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: March 28, 2024Read time:

Here is a detailed SWOT analysis of Potbelly Sandwich Works covering strengths, weaknesses, opportunities and threats.

Potbelly Sandwich Works Strengths

  1. Good ambience , live music with some famous musicians during the lunch hours.
  2. Potbelly's menu features a variety of sandwiches that are all served hot on regular or multigrain wheat bread. All sandwiches can be ordered "thin-cut" style, in which one third of the bread is cut out.
  3. Exhaustive outlet network - Potbelly has close to 300 quick-service restaurants that specialize in fresh-made sandwiches across many states in US
  4. They also serve salads, soup, and chili, as well as homemade cookies, ice cream, and smoothies.
  5. Specialty items as its four-meat stacker called A Wreck is highly popular
  6. It was the first restaurant to introduce the drive through concept
  7. Strong financial position of the company

Above are the strengths in the SWOT Analysis of Potbelly Sandwich Works. The strengths of Potbelly Sandwich Works looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Potbelly Sandwich Works Weaknesses

  1. Intense competition in the sector means limited service differentiation and slow market share growth
  2. No delivery option is available

These were the weaknesses in the Potbelly Sandwich Works SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Potbelly Sandwich Works Opportunities

  1. Growing demand , income level is at a constant increase
  2. New markets, new products and services
  3. Expanding grocery store business
  4. Having delivery options as it will be able to reach out to more number of people

Above we covered the opportunities in Potbelly Sandwich Works SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Potbelly Sandwich Works Threats

  1. Increasing competitors
  2. Rising cost of raw materials & other operating costs
  3. US food & drug regulations

The threats in the SWOT Analysis of Potbelly Sandwich Works are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Potbelly Sandwich Works SWOT analysis.

About Potbelly Sandwich Works

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Potbelly Sandwich Works Overview
Parent Company

Potbelly Corporation




Food & Beverages

Tagline/ Slogan

Good vibes great sandwiches


simple, made-to-order food, the "neighborhood feel" concept

Potbelly Sandwich Works STP

Food lovers

Target Market

Family friends , people of age group between 20-40


Quick service restaurants

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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