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Safal SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 05, 2023Read time:

Here is a detailed SWOT analysis of Safal covering strengths, weaknesses, opportunities and threats.

Safal Strengths

  1. High quality, fresh products
  2. Wide product range including fresh fruits, vegetables, frozen food, juices, nectars, processed food, etc.
  3. Efficient supply chain management
  4. Network of over 50,000 farmers for procurement of fruits and vegetables
  5. Export to around 40 countries
  6. Strong brand name in Indian households
  7. Strong parent brand of Mother Dairy
  8. ISO 9002:2008 & HACCP certified
  9. Efficient use of technology in processing and constant innovation
  10. Expert guidance and best practice awareness for the farmers, improving their quality of life and providing them with fair price

Above are the strengths in the SWOT Analysis of Safal. The strengths of Safal looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Safal Weaknesses

  1. Strong competition in every segment of operation
  2. Limited presence in the country
  3. Less number of exclusive retail outlets – Safal Pure Veg
  4. Fresh fruits and vegetables are perishable products

These were the weaknesses in the Safal SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Safal Opportunities

  1. Increase its reach throughout the country with exclusive Safal outlets
  2. Growing market in India
  3. Increase in disposable income of people
  4. Popularity of fruit juices, nectars, RTS beverages amongst health conscious people
  5. Advertise and promote the brand
  6. Sponsorship and tie ups for various events like marathons, sports competitions, etc.

Above we covered the opportunities in Safal SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Safal Threats

  1. Strong competition
  2. Increase in cost of raw materials
  3. High dependence on rains and weather
  4. Inflation and economic instability in the country

The threats in the SWOT Analysis of Safal are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Safal SWOT analysis.

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About Safal

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company

Mother Dairy


Food Products & Juices


Food & Beverages

Tagline/ Slogan

The goodness of fruits and vegetables


A wide range of good quality, fresh products

Safal STP

People who want fresh fruits, vegetables and associated products

Target Market

Middle and upper middle class families


As a good quality, trusted brand in processed fruits and vegetable business

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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