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Mirinda SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: May 17, 2024Read time:

Here is a detailed SWOT analysis of Mirinda covering strengths, weaknesses, opportunities and threats.

Mirinda Strengths

  1. Excellent branding and advertising
  2. Excellent distribution and availability
  3. Strong brand backing of Pepsi

Above are the strengths in the SWOT Analysis of Mirinda. The strengths of Mirinda looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mirinda Weaknesses

  1. Aerated drinks not popular with health conscious people

These were the weaknesses in the Mirinda SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mirinda Opportunities

  1. Leverage successful brand Pepsi
  2. Advertise more
  3. Buy out competition
  4. More Brand recognition

Above we covered the opportunities in Mirinda SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mirinda Threats

  1. Threat from other aerated drinks competitors
  2. Threat from substitutes like fruit juices
  3. Boycott from health conscious people

The threats in the SWOT Analysis of Mirinda are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mirinda SWOT analysis.

Read Similar SWOT analysis

About Mirinda

The table below gives the brand overview along with its target market, segmentation, positioning & USP


Parent Company





Food & Beverages

Tagline/ Slogan

Weekend aaye to pagalpanti chaaye; Zor Ka Jhatka Dheere Se Lage


Orange based aerated soft drink

Mirinda STP

For all people seeking a soft drink for regular occasions, parties

Target Market

All age groups Lower, middle and upper class people


The carefree, spontaneous and playful soft drink

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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