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Café Coffee Day SWOT Analysis

Published by MBA Skool Team in Food & Beverages category Last Updated: November 15, 2023Read time:

Here is a detailed SWOT analysis of Café Coffee Day covering strengths, weaknesses, opportunities and threats.

Café Coffee Day Strengths

  1. Cafe Coffee Day has an excellent brand name and brand visibility
  2. Huge young crowd as target group comes at Cafe Coffee Day
  3. Excellent ambience and service
  4. Cafe Coffee Day has over 1000 outlets and 300,000 visitors per day
  5. It produces/grows the coffee it serves hence reducing the cost
  6. More than 5000+ employees in the Cafe Coffee Day organization

Above are the strengths in the SWOT Analysis of Café Coffee Day. The strengths of Café Coffee Day looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Café Coffee Day Weaknesses

  1.  High competition in this segment means limited market share for Cafe Coffee Day
  2. High brand switching due to many options available to customers 

These were the weaknesses in the Café Coffee Day SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Café Coffee Day Opportunities

  1. Introduce cheaper versions of coffee
  2. Cafe Coffee Day can tap the smaller towns/cities
  3. Merchandising can benefit Cafe Coffee Day even more
  4. Tie ups with other companies for promotion

Above we covered the opportunities in Café Coffee Day SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Café Coffee Day Threats

  1. Competition from foreign players like Starbucks can adversely effect Cafe Coffee Day's market share
  2. Dependent on Govt commodity rates
  3. Large unorganized market can cause business losses

The threats in the SWOT Analysis of Café Coffee Day are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Café Coffee Day SWOT analysis.

About Café Coffee Day

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Café Coffee Day Overview
Parent Company

Coffee Day Enterprises Limited


Coffee joints


Food & Beverages

Tagline/ Slogan

A lot can happen over coffee


Most recognizable and affordable coffee chain brand in India

Café Coffee Day STP

People looking to go to have a coffee and snacks at a hangout place

Target Market

Youth in the middle and higher income groups


Cafe Coffee Day is India's favorite coffee shop, for the young and the young at heart

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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