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Rockwell Automation SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: February 27, 2024Read time:

Here is a detailed SWOT analysis of Rockwell Automation covering strengths, weaknesses, opportunities and threats.

Rockwell Automation Strengths

  1.  Provides services across more than 80 countries
  2.   Products recognized for innovation and excellence
  3.   Adopts Plant wide optimization technique to achieve productivity and efficiency
  4.  Has flexible, scalable automation solutions to lower cost to design
  5. Deploys Integrated Architecture to drive efficiency and productivity across customer’s organization6.
  6. Provides flexible overall solution with higher levels of visibility
  7. More than 20,000 people are a part of the organization
  8. Presence in the Fortune 500 shows its credibility

Above are the strengths in the SWOT Analysis of Rockwell Automation. The strengths of Rockwell Automation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Rockwell Automation Weaknesses

  1. Intense competition means limited market share growth
  2. Lesser margins mean financial instability can hurt operations

These were the weaknesses in the Rockwell Automation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Rockwell Automation Opportunities

  1. Leveraging of LoT to enhance The Connected Enterprise Vision of the company
  2. Research and Development
  3. Huge Investments by emerging markets in technology and automation

Above we covered the opportunities in Rockwell Automation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Rockwell Automation Threats

  1. Rising cost of energy
  2. Rising cost of raw materials
  3. Lack of Skilled labor

The threats in the SWOT Analysis of Rockwell Automation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Rockwell Automation SWOT analysis.

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About Rockwell Automation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Rockwell Automation Overview
Parent Company

Rockwell Automation


Industrial Automation


Heavy Equipment & Engineering

Tagline/ Slogan

Listen. Think. Solve


Quality, Innovation and Performance

Rockwell Automation STP

Manufacturing Industries

Target Market

Manufacturing Industries


Smart, Safe, Sustainable Manufacturing

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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