1. SWOT Analysis
  2. Heavy Engineering
  3. Pratt & Whitney SWOT Analysis

Pratt & Whitney SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: May 05, 2024Read time:

Here is a detailed SWOT analysis of Pratt & Whitney covering strengths, weaknesses, opportunities and threats.

Pratt & Whitney Strengths

  1. It is the top three provider in the aero engines market.
  2. Customers include Boeing and Airbus
  3. It is a part of United Technologies which is a deep pocketed conglomerate.
  4. Hundreds of airlines are powered by its engines.
  5. It is known for its world renowned manufacturing techniques and services.
  6. Pratt & Whitney Canada is the leading producer in the world for helicopter engines and engines for private jets.

Above are the strengths in the SWOT Analysis of Pratt & Whitney. The strengths of Pratt & Whitney looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pratt & Whitney Weaknesses

  1. Manufacturers in the aero engines business work together in joint ventures and hence it is difficult to compete and differentiate  in the market
  2. The cost of developing a new engine is very high at around $1 billion.
  3. The markets are very limited in size with high competition.
  4. . Its old aircraft engines provided to the military require a lot of regular servicing, maintenance and spare parts.

These were the weaknesses in the Pratt & Whitney SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pratt & Whitney Opportunities

  1. High demand for passenger jets with engines being one third of the value of a new jet.
  2. Expenditure on enhancing the military is at an all time high.
  3. Launch of more efficient engines and technologically advanced engines can provide an edge over its competitors.

Above we covered the opportunities in Pratt & Whitney SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pratt & Whitney Threats

  1. List of competitors include established companies like GE and Rolls- Royce which have pushed Pratt and Whitney to a third position in the market.
  2. Very high cost of manufacturing.
  3. High competition pushes down the revenues.

The threats in the SWOT Analysis of Pratt & Whitney are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pratt & Whitney SWOT analysis.

About Pratt & Whitney

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pratt & Whitney Overview
Parent Company

United Technologies Corporation


Commercial engines, Military engines and service operations


Heavy Equipment & Engineering

Tagline/ Slogan

It’s in our power.


Its power engines serve more than 11,000 customers around the world.

Pratt & Whitney STP

Commercial, military aircraft engine requirements and services

Target Market

Passenger aircraft manufacturers and armed forces


Positioned as the world leader in the design, production and servicing of aircraft engines

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Pratt & Whitney. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin