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Mitsubishi Heavy Industries SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: June 01, 2023Read time:

Here is a detailed SWOT analysis of Mitsubishi Heavy Industries covering strengths, weaknesses, opportunities and threats.

Mitsubishi Heavy Industries Strengths

  1. Presence in almost every Equipment category
  2. Strategic joint ventures for better & technologically advanced product line
  3. Merger talks with Hitachi to improve competitiveness & financial strength
  4. Strong workforce of nearly 65,000 people
  5. It has divisions like marine vessels, aviation and space, machinery, nuclear etc

Above are the strengths in the SWOT Analysis of Mitsubishi Heavy Industries. The strengths of Mitsubishi Heavy Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mitsubishi Heavy Industries Weaknesses

  1. Limited presence in developing countries
  2. Strong competition means market share growth is limited

These were the weaknesses in the Mitsubishi Heavy Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mitsubishi Heavy Industries Opportunities

  1. Rapidly gaining Defense contracts in Japan and many other countries
  2. Deregulation in the economic policies of many countries where it is present
  3. Global collaborations and tie-ups

Above we covered the opportunities in Mitsubishi Heavy Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mitsubishi Heavy Industries Threats

  1. Chinese cyber attack against HHI
  2. Sluggish growth of the Japanese economy
  3. Govt intervention can affect operational efficiency

The threats in the SWOT Analysis of Mitsubishi Heavy Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mitsubishi Heavy Industries SWOT analysis.

About Mitsubishi Heavy Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mitsubishi Heavy Industries Overview
Parent Company

Mitsubishi Heavy Industries Ltd., Japan


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Our technologies, Your tomorrow


Aims to provide the next generation with an assured future of comfortable lives and happiness through technologies that excite people and a passion for manufacturing

Mitsubishi Heavy Industries STP

People and businesses who want Equipment in Material Handling, Infrastructure, Defense, Energy and much more

Target Market

Those who seek to gain further value by improving the technologies and using new ideas and concepts to integrate their diverse technologies


Engineering excellence in Manufacturing & Construction; Taking up new challenges in Uncharted terrain

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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