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Joy Global SWOT Analysis

Published by MBA Skool Team in Heavy Equipment & Engineering category Last Updated: March 29, 2023Read time:

Here is a detailed SWOT analysis of Joy Global covering strengths, weaknesses, opportunities and threats.

Joy Global Strengths

  1. Wide range of products for every mining equipment need
  2. Geographic diversification, Presence in many developing countries
  3. Has strong and employee HR policies
  4. Industrialization in developing countries and a strong demand for commodities there
  5. Strong financial position and market value

Above are the strengths in the SWOT Analysis of Joy Global. The strengths of Joy Global looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Joy Global Weaknesses

  1. Downturn in domestic market has led to fall in revenue
  2. Nationalization of mining activities in many countries

These were the weaknesses in the Joy Global SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Joy Global Opportunities

  1. Growing infrastructure & energy sector in Asia
  2. Rise in the mining activities in developing countries where it has a significant presence
  3. Acquiring smaller companies to strengthen its position

Above we covered the opportunities in Joy Global SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Joy Global Threats

  1. A further downfall in the economic condition in the U.S could lead to working capital issues
  2. Chinese and German competitors are also expanding in developed markets

The threats in the SWOT Analysis of Joy Global are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Joy Global SWOT analysis.

About Joy Global

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Joy Global Overview
Parent Company

Joy Global Inc., U.S.


Heavy Equipment


Heavy Equipment & Engineering

Tagline/ Slogan

Creating one seamless across the globe


A process focused culture is driving productivity and driving customer satisfaction

Joy Global STP

People and businesses who want heavy machinery used in underground and surface mining

Target Market

People or Business expecting continued development for mission critical mining equipment


Global leader in design, manufacturing and support of mining equipment

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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