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  3. Snap-On SWOT Analysis

Snap-On SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: April 05, 2023Read time:

Here is a detailed SWOT analysis of Snap-On covering strengths, weaknesses, opportunities and threats.

Snap-On Strengths

  1. Large use of technology enables it to stay ahead of the competition
  2. Loyal customer base ensures that the brand strength is high
  3. Its benchmarking program for all production facilities ensures energy conservation and proper waste management
  4. Uses delivery vans to deliver their products directly to customers
  5. The product portfolio includes Professional Automotive and Industrial Tools and Equipment
  6. Employs approximately 11,500 people worldwide

Above are the strengths in the SWOT Analysis of Snap-On. The strengths of Snap-On looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Snap-On Weaknesses

  1. High prices of their tools as compared to lesser price of inferior alternatives
  2. The brand is lesser known despite being an expert in the industry

These were the weaknesses in the Snap-On SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Snap-On Opportunities

  1. New and emerging markets offer a good opportunity to grow
  2. Increasing demand for high end technology products

Above we covered the opportunities in Snap-On SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Snap-On Threats

  1. Competition from other international players in multiple product categories
  2. Strong distribution channels of competitors

The threats in the SWOT Analysis of Snap-On are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Snap-On SWOT analysis.

About Snap-On

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Snap-On Overview
Parent Company

Snap-On Inc


Professional Tools


Industrial Products and Chemicals

Tagline/ Slogan

Being a Pro Matters


Uncompromising quality and fearless innovation

Snap-On STP

Hand Tools , Power tools, Shop tools , Diagnostics

Target Market

B2B, Businesses requiring professional tools


Better , Faster , Smarter products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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