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Asian Paints SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: August 24, 2023Read time:

Here is a detailed SWOT analysis of Asian Paints covering strengths, weaknesses, opportunities and threats.

Asian Paints Strengths

  1. The largest paint company in India and third largest company in Asia
  2. They have over 50% of market share and are clear leaders decorative paints and are strong competitors to Kansai Nerolac Paints to be leaders in Industrial paints and coatings.
  3. They operate in 17 countries and have 24 manufacturing facilities providing service to 65 countries all over the world.
  4. Asian paints has strong international presence with its four 4 subsidiaries; Berger International Limited, Apco Coatings, SCIB Paints and Taubmans.
  5. Most renowned brand in Indian Paint Industry & its strong customer focus and innovative-spirit has made it market leader since 1968.
  6. Superior technologies deployed to achieve maintain the competitive edge for eg. Supply chain management system that integrates plants, regional distribution centers, outside processing centers etc. hence they have strongest supply chain system with
  7. They have maintained their brand name and increased awareness by unique ways of advertising and roping in celebrities like Saif Ali Khan.
  8. The company has strong financials.

Above are the strengths in the SWOT Analysis of Asian Paints. The strengths of Asian Paints looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Asian Paints Weaknesses

  1. Limited market share in industrial paints segment with Kansai Nerolac and Akzonobel giving stiff competition.
  2. In decorative paints Industry Customer tastes and perceptions change very fast and products may become obsolete with change in trends, hence production planning and inventory problem.

These were the weaknesses in the Asian Paints SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Asian Paints Opportunities

  1. Big an international standard paint company it should look for more opportunities abroad
  2. There is a good scope for growth especially in industrial paints category
  3. Needs to have more focus on Automobile industry in industrial paints segment
  4. Competitors are going for Hi-tech process and Asian paints with good financial and intellectual capital can go for hi-tech.

Above we covered the opportunities in Asian Paints SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Asian Paints

Asian Paints Threats

  1. Growth prone to slowdown effects
  2. Stringent Government rules and regulations regarding the quality of products and manufacturing facilities as Environment policies are given more emphasis
  3. Raw material scarcity and volatlility in prices.

The threats in the SWOT Analysis of Asian Paints are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Asian Paints SWOT analysis.

About Asian Paints

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Asian Paints Overview
Parent Company

Asian Paints


Paint Industry


Industrial Products and Chemicals

Tagline/ Slogan

Merawala blue; Har ghar kuch kehta hai ki ;Ask Aparna


India’s biggest brand with widest reach.

Asian Paints STP

Caters to all segments with brand Royale aimed at premium segment and rest at mass market.

Target Market

Home-owners, industries-hotels, education, healthcare, agro & manufacturing equipment and automobile etc.  infrastructure, govt. buildings


A complete array of products to cater to everyone.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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