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Black & Decker SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: July 06, 2023Read time:

Here is a detailed SWOT analysis of Black & Decker covering strengths, weaknesses, opportunities and threats.

Black & Decker Strengths

  1. A strong brand name for industrial tools which has helped it in improving sales and revenues
  2. Diversified business operations with presence in almost all types’ industrial equipment, power tools, hand tools, engineered fastening systems and related accessories
  3. A wide range of product portfolio providing tools and solutions that make life easier 
  4. High emphasis on sustainability have driven revenue and operating income
  5. The strategic acquisition of Jiangsu Guoqiang Tools (GQ) has given it a presence in mid-price point power tools in China for Asian and Southeast Asian markets expansion
  6. A slowdown in GDP growth rates in various emerging markets around the world and the currency volatility, has not affected Black & Decker brand which has been growing organically at above-market
  7. Over 25,000+ employees are a part of the organization

Above are the strengths in the SWOT Analysis of Black & Decker. The strengths of Black & Decker looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Black & Decker Weaknesses

  1. High dependence on US market for revenues 
  2. Very high unfunded pension obligations which has led to degradation of credit ratings by agencies

These were the weaknesses in the Black & Decker SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Black & Decker Opportunities

  1. Potential to grow in markets outside US especially emerging markets
  2. Growth potential of consumer electronic market
  3. Acquisitions to expand into new product lines

Above we covered the opportunities in Black & Decker SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Black & Decker Threats

  1. Growth of players in Professional power tool segment is a big threat since it has been unable to penetrate this market
  2. Stringent environmental rules could hamper growth in the industrial equipment segment

The threats in the SWOT Analysis of Black & Decker are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Black & Decker SWOT analysis.

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About Black & Decker

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Black & Decker Overview
Parent Company

Stanley Black & Decker, Inc.


Power tools, hand tools, engineered fastening systems and related accessories


Industrial Products and Chemicals

Tagline/ Slogan

Performance in Action


World’s largest producer of power tools and power tools accessories

Black & Decker STP

Construction and do-it-yourself (CDIY), Industrial and Security

Target Market

Large business to small consumers


Building world-class franchises with sustainable strategic


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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