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United Phosphorus SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: March 23, 2023Read time:

Here is a detailed SWOT analysis of United Phosphorus covering strengths, weaknesses, opportunities and threats.

United Phosphorus Strengths

  1. Operates through 23 manufacturing sites across the world with world class technology and quality control facilities to aid in the production of red phosphorus.
  2. Year-on-year growth of revenue
  3. Customer base in more than 123 countries and operations in every continent speak volumes of the company’s strong network and market reach.
  4. Strong applied R&D capabilities in every continent they operate in.
  5. The Company offers a range of goods that includes insecticides, fungicides, fumigants, herbicides and rodenticides

Above are the strengths in the SWOT Analysis of United Phosphorus. The strengths of United Phosphorus looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

United Phosphorus Weaknesses

  1. The company has been unable to pass on the benefits of costs to the end-users due to fluctuations in the raw material prices.
  2. Seasonal agricultural demand is affecting revenue growth and cash flows

These were the weaknesses in the United Phosphorus SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

United Phosphorus Opportunities

  1. Emerging economies in South America and China are proving to be a great prospect for revenue growth and expansion.
  2. Innovative technologies in agricultural sector are aiding the company’s R&D efforts as it brings out newer methods and scenarios of fertilizer products.
  3. Seed development has received a big boost due to WTO and UN approvals across the world.

Above we covered the opportunities in United Phosphorus SWOT Analysis. The opportunities for any brand can include prospects of future growth.

United Phosphorus Threats

  1. Genetically Modified (GM) crops are a threat to the fertilizer companies due to their adaptability and long shelf-life.
  2. Environmental agencies keep scrutinizing the company’s manufacturing processes on a monthly basis.
  3. Competitors are working equally close with customers to provide long lasting solutions.

The threats in the SWOT Analysis of United Phosphorus are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the United Phosphorus SWOT analysis.

About United Phosphorus

The table below gives the brand overview along with its target market, segmentation, positioning & USP

United Phosphorus

Parent Company

United Phosphorus Group – managed by the Shroff family


Agro-chemicals/ Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Agriculture Is Our Culture


Largest manufacturer of agrochemicals in India. It is also ranked amongst the top 5 post patent agrochemical companies of the world.

United Phosphorus STP

Customers who demand top quality products with lifelong service and value.

Target Market

Farmers directly engaged in agricultural output of the target markets.


A global generic crop protection, chemicals and seeds company.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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