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Pidilite Industries SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: August 10, 2023Read time:

Here is a detailed SWOT analysis of Pidilite Industries covering strengths, weaknesses, opportunities and threats.

Pidilite Industries Strengths

  1. The advertising and marketing of Pidilite has been very strong, especially the Fevicol ads have become a viral hit among the masses.
  2. The name Fevicol has become synonymous with adhesives and has almost become a generic for anything that sticks. This also has helped other brands of Pidilite such as Fevistik, Fevikwik, etc. in their sales.
  3. Fevicol and M-seal alone account for more than 50% of the total revenue of Pidilite, which eases the pressure on the sales of other brands and businesses.
  4. Brand recall and value are extremely strong for Pidilite and have become the star attraction for many television commercials.
  5. Fevicol ads have also won accolades and awards at major advertising award festivals and shows.
  6. Strong R&D center to cater to the growing need for innovative products and services.

Above are the strengths in the SWOT Analysis of Pidilite Industries. The strengths of Pidilite Industries looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pidilite Industries Weaknesses

  1. Acquisition of the Cyclo brand of car care products is a weak factor as India exhibits a very fragmented market for the same with very little customer loyalty.
  2. Revenue generation is over dependent on Fevicol and M-seal which results in reduced investments on other brands and businesses.

These were the weaknesses in the Pidilite Industries SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pidilite Industries Opportunities

  1. Pidilite organizes many creative competitions for students and young scholars, such as the 'International Creative Contest' where approx. 800,000 students from 3000 schools participate.It also helps in promoting the brand very well.
  2. The chemical industry in the world in growing very strongly and focus on emerging economies in other parts of the world such as Brazil, South Africa, China, Singapore, Thailand and East Africa is a great opportunity to establish stronghold in the international market.

Above we covered the opportunities in Pidilite Industries SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pidilite Industries Threats

  1. The manufacturing cost of Pidilite’s products is largely dependent on crude oil and petroleum prices which are fluctuating by the minute.
  2. Competitors are equally hard pressed on delivering innovative products and services.

The threats in the SWOT Analysis of Pidilite Industries are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pidilite Industries SWOT analysis.

About Pidilite Industries

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pidilite Industries Overview
Parent Company

Pidilite Industries Ltd.


Consumer chemicals/ Specialty chemicals


Industrial Products and Chemicals

Tagline/ Slogan

Building Bonds


Market leader in adhesives, sealants, polymer emulsions, hobby colours and construction chemicals in India.

Pidilite Industries STP

Customers looking for ease-of-use and value-for-money products.

Target Market

Carpenters, plumbers, housewives, constructors/masons ,etc.


Pioneer and market leader in consumer adhesives and specialty chemicals in India.

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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