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Corning Incorporated SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: June 26, 2023Read time:

Here is a detailed SWOT analysis of Corning Incorporated covering strengths, weaknesses, opportunities and threats.

Corning Incorporated Strengths

  1. Strong industry recognition in the fields of Display Technologies,
  2. Telecommunications, Environmental Technologies, Specialty Materials, Life Sciences
  3. Leading producer of display glass
  4. Balance revenue streams
  5. Flexible and responsive organization
  6. Global presence and Strong R&D department
  7. Strong growth in revenue and profits
  8. Diversified portfolio and Innovator of small-factor-form “Gorilla” glass

Above are the strengths in the SWOT Analysis of Corning Incorporated. The strengths of Corning Incorporated looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Corning Incorporated Weaknesses

  1. Intense competition means market share growth is slow
  2. Depending on few customers
  3. Brand awareness is lesser than global leaders

These were the weaknesses in the Corning Incorporated SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Corning Incorporated Opportunities

  1. New emerging markets
  2. Expanding global LCD market
  3. Positive outlook for global integrated telecommunication market
  4. Increasing demand of digital technology

Above we covered the opportunities in Corning Incorporated SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Corning Incorporated Threats

  1. Fast market changing
  2. Slowdown in European and US markets
  3. Telecommunications environment volatility
  4. Highly competitive telecommunications markets
  5. Limited protection ofintellectual property rights

The threats in the SWOT Analysis of Corning Incorporated are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Corning Incorporated SWOT analysis.

About Corning Incorporated

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Corning Incorporated Overview
Parent Company

Corning Incorporated


Materials and glass


Industrial Products and Chemicals

Tagline/ Slogan

Discovering beyond imagination


Corning creates and makes keystone components that enable high-technology systems

Corning Incorporated STP

Mobile systems, Multi -service networks, Enterprise services, Transmission technologies, Mobile telephony and other communication technology

Target Market

Consumer electronics, mobile emissions control, telecommunications and life sciences


Corning Incorporated is the world leader in specialty glass and ceramics

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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