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Celanese Corporation SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: November 29, 2023Read time:

Here is a detailed SWOT analysis of Celanese Corporation covering strengths, weaknesses, opportunities and threats.

Celanese Corporation Strengths

  1. Improving profit margin irrespective of the economic fluctuation
  2. Wide established subsidiaries providing a extensive portfolio spread
  3. Celanese primarily operates in Asia, Europe and North America establishing a wide global presence
  4. Strategic acquisitions have improved the brand profile and product portfolio
  5. 00+ employees are a part of its workforce

Above are the strengths in the SWOT Analysis of Celanese Corporation. The strengths of Celanese Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Celanese Corporation Weaknesses

  1. Lawsuit against Celanese for the alleged exposure of the workers to asbestos and other harmful materials
  2. Allegation against Celanese on the Clean air violation and Price fixing scandal multi fixing litigation against the Celanese corporation

These were the weaknesses in the Celanese Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Celanese Corporation Opportunities

  1. The company's emulsions products are used in variety of applications including paints and coatings, adhesives, building and construction, glass fiber, textiles and paper offering scope of extensive expansion
  2. Its is strong in global technological developments which can be used to attract new opportunities
  3. The open organizational policy with acquisitions can be further leveraged to increase the products portfolio

Above we covered the opportunities in Celanese Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Celanese Corporation Threats

  1. Stringent norms affect the effective functioning of the company
  2. Tarnished image threatens the customer perceptions of the company
  3. Fluctuating economic condition especially in Europe along with increasing competition can affect the profit margin

The threats in the SWOT Analysis of Celanese Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Celanese Corporation SWOT analysis.

About Celanese Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Celanese Corporation Overview
Parent Company

American Cellulose & Chemical Manufacturing Company


Diversified chemical company


Industrial Products and Chemicals

Tagline/ Slogan

We all have a hand in it


Customer specialties and Industrial specialties

Celanese Corporation STP

Processing of chemical raw materials such as methanol, carbon monoxide and ethylene, and natural products

Target Market

Advanced engineered materials, consumer specialties, industrial specialties and acetyl intermediates


Offering wide variety of product in specialty segment


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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