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Huntsman Corporation SWOT Analysis

Published by MBA Skool Team in Industrial Products and Chemicals category Last Updated: May 14, 2024Read time:

Here is a detailed SWOT analysis of Huntsman Corporation covering strengths, weaknesses, opportunities and threats.

Huntsman Corporation Strengths

  1. Huntsman has strong global presence, it operates more than 75 manufacturing and R&D facilities in over 30 countries
  2. Huntsman is well prepared for REACH and its objectives of ensuring adequate protection of human health and the environment
  3. The company has consistently shown improving operational profit despite of the fluctuating economic condition
  4. It employs around 12,000 people across various business locations
  5. It has 5 divisions like advanced chemicals, pigments etc

Above are the strengths in the SWOT Analysis of Huntsman Corporation. The strengths of Huntsman Corporation looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Huntsman Corporation Weaknesses

  1. The company had a massive drop in year-over-year net profit on a flattish top line
  2. TiO2 industry suffers from high inventory, which has put tremendous pressure on pigment prices
  3. Textile effects and advance materials segments have been performing badly

These were the weaknesses in the Huntsman Corporation SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Huntsman Corporation Opportunities

  1. The New High-Performance Epoxy Products for Aerospace would help in extending the business towards aerospace requirements
  2. Sustainable textiles with waterless dyeing from Huntsman is the new technology for the sustainable development of textile industry
  3. Performance chemicals operates performance products manufacturing facilities in North America, Europe, Middle East, India, Asia and Australia which can be used to improve global market cap

Above we covered the opportunities in Huntsman Corporation SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Huntsman Corporation Threats

  1. Over dependence on Polyurethane business can affect the company in fluctuating demand cycles
  2. Higher dependence on JV can lead to risk at time of dissolving of JV
  3. Chemical industry is threatened by low supply and higher demand of the raw materials

The threats in the SWOT Analysis of Huntsman Corporation are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Huntsman Corporation SWOT analysis.

About Huntsman Corporation

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Huntsman Corporation Overview
Parent Company

Huntsman Container Corporation


Industrial Products


Industrial Products and Chemicals

Tagline/ Slogan

Enriching lives through innovation


High performance brand

Huntsman Corporation STP

Polyurethanes, advanced materials, textile effects, performance products and pigments

Target Market

Chemicals, plastics, automotive, aviation, textiles, footwear, paints and coatings, construction, technology, agriculture, health care, detergent, personal care, furniture, appliances and packaging


High performance industrial solution provider


This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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