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Internet explorer SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: July 28, 2023Read time:

Here is a detailed SWOT analysis of Internet explorer covering strengths, weaknesses, opportunities and threats.

Internet explorer Strengths

  1. Constant improved versions and innovative offerings
  2. Integrated with Microsoft windows hence reaching to wider customer base
  3. One of the early market entrants
  4. Improved and simple interface and layouts well as ease of use
  5. In 2002-03 had a monopoly in the internet market with around 95% market share with over 900 million users
  6. High brand loyalty and strong top-of-the-mind brand presence

Above are the strengths in the SWOT Analysis of Internet explorer. The strengths of Internet explorer looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Internet explorer Weaknesses

  1. Unable to maintain market leadership due to competition

These were the weaknesses in the Internet explorer SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Internet explorer Opportunities

  1. Computer users not using internet
  2. Acquiring integrations or partnerships with software companies and internet service providers
  3. Providing more integrated offerings and services

Above we covered the opportunities in Internet explorer SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Internet explorer Threats

  1. External attacks by hackers or malicious software and virus
  2. Continuous new innovations by current competition
  3. Newly emerging competitive web browsers

The threats in the SWOT Analysis of Internet explorer are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Internet explorer SWOT analysis.

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About Internet explorer

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Internet explorer

Parent Company

Microsoft corporation


Web browsers


IT & Technology

Tagline/ Slogan

Fast is now beautiful


Improved versions with better offerings than previous versions

Internet explorer STP

Computer users

Target Market

Computer users assessing internet for various purposes


Positioned as one of the most efficient and speedy web browser

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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