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Activision Blizzard SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: December 07, 2023Read time:

Here is a detailed SWOT analysis of Activision Blizzard covering strengths, weaknesses, opportunities and threats.

Activision Blizzard Strengths

  1. Global Presence with close to 7000 employees
  2. Strong presence in online gaming
  3. Investments in developing new intellectual properties
  4. Gaming products for all gaming platforms
  5. Strong brands in modern warfare games
  6. Activision is one of the most popular gaming brands with a strong recall
  7. Recognized as one of the best companies to work for and won several awards
  8. Excellent advertising when games are launched worldwide means strong visibility

Above are the strengths in the SWOT Analysis of Activision Blizzard. The strengths of Activision Blizzard looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Activision Blizzard Weaknesses

  1. Controversies like patent infringements hurt the brand
  2. Intense competition means limited margins

These were the weaknesses in the Activision Blizzard SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Activision Blizzard Opportunities

  1. Fast growing online gaming segment
  2. Expansion into gaming consoles market
  3. Mobile gaming
  4. Increase in use of interactive peripheral based games

Above we covered the opportunities in Activision Blizzard SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Activision Blizzard Threats

  1. Piracy
  2. Third-party developers lead to threat to competitive advantage
  3. Advent of low-graphics low-technology mobile games taking away subscriber base
  4. Failure of high-cost game titles

The threats in the SWOT Analysis of Activision Blizzard are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Activision Blizzard SWOT analysis.

Read Similar SWOT analysis

About Activision Blizzard

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Activision Blizzard Overview
Parent Company

Activision Blizzard Inc.


Gaming and Interactive entertainment


IT & Technology

Tagline/ Slogan

We make Great Games


Strong subsidiaries like Activision, Blizzard Entertainment, Sierra Entertainment

Activision Blizzard STP

Video games

Target Market

Kids and young adults


High-end graphics products

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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