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Delta Electronics SWOT Analysis

Published by MBA Skool Team in IT & Technology category Last Updated: June 10, 2023Read time:

Here is a detailed SWOT analysis of Delta Electronics covering strengths, weaknesses, opportunities and threats.

Delta Electronics Strengths

  1. Strong employee base of about 68,000 employees
  2. Strong global presence – in Australia, Europe, America and Asia
  3. Strong financial performance - Delta's consolidated revenues and operating profit increasing consistently
  4. World leader in power supply and energy components field
  5. It is one of the largest producer of switching power supplies and DC brushless fans

Above are the strengths in the SWOT Analysis of Delta Electronics. The strengths of Delta Electronics looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Delta Electronics Weaknesses

  1. Manufacturing capabilities concentrated only in Taiwan
  2. Financial position affected by heavy investment in R&D

These were the weaknesses in the Delta Electronics SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Delta Electronics Opportunities

  1. Growing global focus on information systems and ICT will be a boost for the company’s business
  2. Recent internal changes to help boost the company’s transition to help adapt to global changes
  3. Plans to expand product lines into smart air ventilation fans, hot-air blowers and thermal exchangers – in a segment in which it is already the market leader

Above we covered the opportunities in Delta Electronics SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Delta Electronics Threats

  1. In solar energy market, reductions in government subsidies and global oversupply had severe adverse impact on the industry
  2. Need to comply with stringent environmental laws and regulations
  3. Global economic slowdown will especially impact the company as it has numerous overseas subsidiaries

The threats in the SWOT Analysis of Delta Electronics are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Delta Electronics SWOT analysis.

About Delta Electronics

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Delta Electronics Overview
Parent Company

Delta Electronics




IT & Technology

Tagline/ Slogan

Care for the Environment, Energy-saving and Our Green Earth


Leading player in the segments that it is present in

Delta Electronics STP

Power management solutions

Target Group

Power sector, SMEs, Corporates, Governments


Sustainable manager of energy

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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