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  3. Halfords SWOT Analysis

Halfords SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 08, 2023Read time:

Here is a detailed SWOT analysis of Halfords covering strengths, weaknesses, opportunities and threats.

Halfords Strengths

  1. Customer-centric policies with over 12000+ employees
  2. One of UK’s biggest retailer of cycling and motor parts
  3. Large variety of renowned brands
  4. Adapatability to reposition itself with changing business needs
  5. High quality product offerings
  6. Online sales services
  7. hour free customer delivery system
  8. Price discount offerings
  9. Free car checks in stores

Above are the strengths in the SWOT Analysis of Halfords. The strengths of Halfords looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Halfords Weaknesses

  1. Stiff competition from company owned service centers means low business at times
  2. Failure in expansion outside UK and Ireland
  3. Distribution system limited to mainland UK

These were the weaknesses in the Halfords SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Halfords Opportunities

  1. Further improving post-sale customer service system
  2. Creating an efficient distribution system
  3. Increasing the reachability of online delivery outside UK, and Ireland
  4. Expanding in developing countries where people focus on car repair and maintenance over repurchase

Above we covered the opportunities in Halfords SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Halfords Threats

  1. Drastic decline in customer demand for bicycles
  2. Decline in customer income levels and disposable income owing to financial crisis
  3. Competitors providing equitable quality proposition at lower prices

The threats in the SWOT Analysis of Halfords are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Halfords SWOT analysis.

About Halfords

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Halfords Overview
Parent Company

NA, founded by F W Rushbrooke


Car parts, camping, touring and bicycles


Lifestyle and Retail

Tagline/ Slogan

We go the extra mile


one-stop shop for exclusive brands in bikes, high quality car parts and accessories

Halfords STP

Buyers of car parts, bikes and accessories

Target Market

Bikes, car parts & accessories shoppers (online/offline) in mainland UK


Halfords in UK’s leading exclusive cycling and motoring retailer

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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