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  3. Oxfam Shop SWOT Analysis

Oxfam Shop SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: April 07, 2024Read time:

Here is a detailed SWOT analysis of Oxfam Shop covering strengths, weaknesses, opportunities and threats.

Oxfam Shop Strengths

  1. A company with clearly defined goals and values which can be the buyer motivation towards the brand
  2. Global network of affiliates and supporters giving great brand credibility
  3. Diversified portfolio catering to majority basic needs of consumers
  4. Good online presence with reasonable prices compared to competitors

Above are the strengths in the SWOT Analysis of Oxfam Shop. The strengths of Oxfam Shop looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Oxfam Shop Weaknesses

  1. Less brand recognition as an online retail store and only known by its non-profit organization counterpart
  2. Less preferred store for luxury products
  3. Less global presence as an retail store

These were the weaknesses in the Oxfam Shop SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Oxfam Shop Opportunities

  1. More into Advertising
  2. Build as a brand from retail shop perspective 
  3. Leverage upon its core values and communicate the same with large audience

Above we covered the opportunities in Oxfam Shop SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Oxfam Shop Threats

  1. Lack of volunteer and employee commitment
  2. Lack of customer motivation
  3. Availability of more quality products from competitors

The threats in the SWOT Analysis of Oxfam Shop are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Oxfam Shop SWOT analysis.

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About Oxfam Shop

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Oxfam Shop Overview
Parent Company

Oxfam International


Online Retail


Lifestyle and Retail

Tagline/ Slogan

Fair trade; Order with confidence


Donated and handcrafted products available at much lesser prices; Fair trade policy from recycled jewellery to energy efficient electronics

Oxfam Shop STP

People willing buy products online ranging from home decoration items to children stationary

Target Market

People who are interested in handcrafted  items and who are price sensitive


Products with good quality under fare price along with charity to under privileged people

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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