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Allen Solly SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 03, 2024Read time:

Here is a detailed SWOT analysis of Allen Solly covering strengths, weaknesses, opportunities and threats.

Allen Solly Strengths

  1. The brand is present in more than 50 countries
  2.  In-house and experienced design and product teams are available with Allen Solly.
  3. Premium fashion and international fashion also available
  4. Work casuals in bold colours, innovative fabric and young fits
  5. Strong Management team also is strength to the company

Above are the strengths in the SWOT Analysis of Allen Solly. The strengths of Allen Solly looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Allen Solly Weaknesses

  1. Global penetration is limited as compared to a few other international brands
  2. Presence of Indian and international brands offers more offering to customers therefore high brand switching

These were the weaknesses in the Allen Solly SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Allen Solly Opportunities

  1. Digital initiatives and plans to spend significantly on it over the next few years
  2. The brand can diversify into emerging markets and also consider of expanding into other countries or sectors.

Above we covered the opportunities in Allen Solly SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Read more about Allen Solly

Allen Solly Threats

  1. New technology coming in might pose threat
  2. Similar patterns and verity available at lesser price with other brands pose a threat.
  3. Local market may offer similar patterns at a lesser price although discounting on the quality.

The threats in the SWOT Analysis of Allen Solly are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Allen Solly SWOT analysis.

Read Similar SWOT analysis

About Allen Solly

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Allen Solly Overview
Parent company

Madura Fashion & Lifestyle (Aditya Birla group)


Apparel and accessories


Lifestyle and Retail

Tagline/ slogan

Friday Dressing; Why so serious


Stylish office wear

Allen Solly STP

Young fashion conscious  Women and Men

Target group

Urban Men Upper class and upper middle class


Lighten up the workplace

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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