1. SWOT Analysis
  2. Lifestyle and Retail
  3. Arrow Shirts SWOT Analysis

Arrow Shirts SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: May 31, 2023Read time:

Here is a detailed SWOT analysis of Arrow Shirts covering strengths, weaknesses, opportunities and threats.

Arrow Shirts Strengths

  1. Excellent Products in terms of Quality and the market reach
  2. It has a Premium Brand Image
  3. Huge Brand Equity and Awareness of the brand
  4. Arrow is licensed in over 55 countries and offers clothing for men, women and children
  5. Good branding and advertising through TVC and print ads

Above are the strengths in the SWOT Analysis of Arrow Shirts. The strengths of Arrow Shirts looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Arrow Shirts Weaknesses

  1. Tough competition means limited market share
  2. Due to many options to customer, brand loyalty is less and brand switching is high

These were the weaknesses in the Arrow Shirts SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Arrow Shirts Opportunities

  1. The Dealer Base is small -thus it is easier to build an emotional connection with the customers
  2. Customers are upgrading themselves, as the standard of living improves more people are now preferring branded and premium shirts
  3. Global penetration with tie-ups would be beneficial
  4. Tie-ups with offices, corporate etc

Above we covered the opportunities in Arrow Shirts SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Arrow Shirts Threats

  1. Huge competition with many new brands in market
  2. Less switching cost for the consumers because of price wars and less differentiation

The threats in the SWOT Analysis of Arrow Shirts are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Arrow Shirts SWOT analysis.

About Arrow Shirts

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Arrow Shirts Overview
Parent Company

Phillipe Van Heusan




Lifestyle and Retail

Tagline/ Slogan

The Finest Shirt You'll Ever Put On; Authentic American style


Quality and finish. Arrow is famous for its ultra- formal shirts.

Arrow Shirts STP

People who want to be in vogue and formal dressing as a lifestyle

Target Market

Urban males from the middle and upper-middle class


Arrow customer continues to represent great values such as freedom, adventure, individual expression, and style through out the world

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Arrow Shirts. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin