1. SWOT Analysis
  2. Lifestyle and Retail
  3. Pandora Jewelry SWOT Analysis

Pandora Jewelry SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: March 25, 2024Read time:

Here is a detailed SWOT analysis of Pandora Jewelry covering strengths, weaknesses, opportunities and threats.

Pandora Jewelry Strengths

  1. It was founded in 1982 which is headquartered in Denmark which employs over 5,500 employees worldwide and whom 3,600 are located in Thailand
  2. High quality in house production team in Thailand
  3. Highly skilled craftsmanship and workforce
  4. They are actively involved in charitable works to empower the woman in Africa
  5. Strong product portfolio and high quality designs

Above are the strengths in the SWOT Analysis of Pandora Jewelry. The strengths of Pandora Jewelry looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Pandora Jewelry Weaknesses

  1. The concentration is comparitively less in regions where the GDP is growing so, Needs to go global
  2. Lesser visibility as Brand building is lacking through TV, print, OOH,POS.

These were the weaknesses in the Pandora Jewelry SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Pandora Jewelry Opportunities

  1. Expansion in new markets like Italy, Russia and China
  2. Expansion in production capacity
  3. Establishing new products like diversification in diamond studded watches.

Above we covered the opportunities in Pandora Jewelry SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Pandora Jewelry Threats

  1. Downturn in Global economy
  2. Continous increase in prices of Gold around the world
  3. Fluctuations in raw materials
  4. Since most of the operations happen in Thailand, so if there is any political unrest in Thailand will adversely affects the company’s operations

The threats in the SWOT Analysis of Pandora Jewelry are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Pandora Jewelry SWOT analysis.

Read Similar SWOT analysis

About Pandora Jewelry

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Pandora Jewelry Overview
Parent Company

Pandora Jeweler


Jewellery and diamonds


Lifestyle and Retail

Tagline/ Slogan

Unforgettable moments


Unique and versatile jeweler

Pandora Jewelry STP

Men and woman who comes in upper earning bracket and who loves diamonds.

Target Market

Urban upper middle and upper class women


Providing high-quality, hand finished, modern jeweler to end consumers in affordable prices

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

Browse marketing analysis of more brands and companies similar to Pandora Jewelry. This section covers SWOT Analysis along with Segmentation, Target Market, Positioning & USP of more than 2000 brands from over 20 industry sectors.

Continue Reading:

The brand names and other brand information used in the SWOT Analysis section are properties of their respective companies. The companies are not associated with MBA Skool in any way.
Edit the brand or add a new one to SWOT Analysis section : Contribute

Share this Page on:
Facebook ShareTweetShare on Linkedin