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Mercadona SWOT Analysis

Published by MBA Skool Team in Lifestyle and Retail category Last Updated: November 09, 2023Read time:

Here is a detailed SWOT analysis of Mercadona covering strengths, weaknesses, opportunities and threats.

Mercadona Strengths

  1. Largest supermarket chain and food distributor in Spain with 1300+ stores  and nearly one-fourth market share in food market
  2. It has good brand equity as it ranked among the top ten most reputable company in world
  3. Strong food delivery channels including online
  4. Its products undergo strong quality control checks to ensure freshness and cleanliness
  5. The company has a strong workforce of over 70,000 people

Above are the strengths in the SWOT Analysis of Mercadona. The strengths of Mercadona looks at the key internal factors of its business which gives it competitive advantage in the market and strengthens its position.

Mercadona Weaknesses

  1. It has not strong global presence compared to other leading food retail stores
  2. The company has limited brand recall outside Spain compared to some other market leaders

These were the weaknesses in the Mercadona SWOT Analysis. The weaknesses of a brand are certain aspects of its business which it can improve.

Mercadona Opportunities

  1. Customers prefers good quality food in minimum short time with maximum freshness so lot of growth opportunity for this industry
  2. Opportunity to increase sale by launching new products, optimizing packaging and streamlining their selections

Above we covered the opportunities in Mercadona SWOT Analysis. The opportunities for any brand can include prospects of future growth.

Mercadona Threats

  1. Consumers still are not completely ready for online food shopping due to trust factor
  2. Increasing presence on other international brands

The threats in the SWOT Analysis of Mercadona are as mentioned above. The threats for any business can be external factors which can negatively impact its business.

Hence this concludes the Mercadona SWOT analysis.

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About Mercadona

The table below gives the brand overview along with its target market, segmentation, positioning & USP

Mercadona Overview
Parent Company





Lifestyle and Retail

Tagline/ Slogan

Your trusted supermarket


Highest quality and food safety

Mercadona STP

Home makers and working women looking for daily need stores

Target Market

Urban middle and upper middle class households


Freshness with quality

This article has been researched & authored by the Content & Research Team which comprises of MBA students, management professionals, and industry experts. It has been reviewed & published by the MBA Skool Team. The content on MBA Skool has been created for educational & academic purpose only.

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